AI allows you to collect large amounts of information quickly and effortlessly. You can turn this information into practical steps that improve your product and customer service process. For example, if you have automated text analysis, you can process multiple customer messages. Companies that choose to invest in AI solutions can generate significant benefits.
Since companies depend on selling products for their economic growth, increasing sales volume by 10% would increase profits by 15%. However, using AI solutions can help companies increase their profits by more than 15% and, at the same time, keep their revenues stable. An article published by Forbes cites a study conducted by Forrester Research that states that customers who use proactive customer service based on chatbots have 43% loyalty to a brand. How exactly could your customer service department benefit from the integration of artificial intelligence? Let's take a look at 10 of the most important benefits.
AI is also critical to taking personalized service one step further. In addition to helping customers find the basic and necessary information, AI can adapt to customer preferences and enrich an already enjoyable experience. For example, Accor Hotels uses artificial intelligence to invite guests to choose their own bedding, giving them a more intimate and comfort-like experience at home. As AI continues to transform the customer experience through personalization, greater engagement and proactive service, companies that use this technology have a competitive advantage over those that have yet to capitalize on its advantages.
